Simplicity & Productivity Co.
Visual Identity
Simplicity & Productivity Co. is a fresh start-up aimed at helping women live a more clear life through productivity and living simply. Inspired by the beauty of art and architecture in the Catholic Church, their products aim to evangelize to those who use their products. The arch of a stained-glass window frame is seen encompassing an ampersand, highlighting that there are two ways to living a life of clarity and that, through Simplicity & Productivity Co.'s method, it is informed by a certain beauty.
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